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Do RSS Feeds Detract From Website Traffic Trends?

Is it just me, or do RSS feeds detract the user from a website? Let me try to explain what I mean by this.

Recently, because I've been reading a lot, and particularly a lot from Smashing Magazine (@smashingmag), I've installed a Firefox add-on called "Google Reader Watcher", which allows me to instantly see how many feeds I have unread in my statusbar. That's just great! It means i don't have to go and check myself and when something new pops up I click it and it takes me to my Google Reader where I can check out the latest articles from my favourite places.

No the point of this article is not to sell Google Reader, surprisingly. I have noticed that in using this, and the RSS feeds from various sites I never actually visit the site anymore. Whether this is a good or bad thing or not is up to the site themselves. But it makes you wonder what impact RSS has had on traffic statistics, as well as peoples' ability to keep up with the latest news and trends circling the various niches of the Internet.

I know that, for a fact, I do not visit A List Apart or Smashing Magazine anymore unless it is to download an icon set or comment on something I've read. The whole way I browse for articles has changed. Not completely mind, as I still use a good old-fashioned Google Search for some things. But most of the time I look to my feed for enlightment on the latest trends and information.

Is this a bad thing? Is this a good thing? From a personal perspective it can be a very good thing because it's so damn easy to find and read the latest interesting articles from genres I enjoy. However, does this mean that my views on such things are one-sided? Afterall, having only a collect group of resources you're not really seeing the whole picture, are you?

So, RSS as a technology is great. It allows people to keep with their reading of the things they love with the greatest of ease to them. But the statistics for a website are important in regards to traffic hitting a blog page. I know that sites like Smashing Magazine won't need to worry about this too much because they are huge and will always get visitors. But I would be interested to see if some readers, like me, simply take to reading their RSS feed (from various sources) rather than visiting the site.

This all leads me to the question, do RSS feeds affect the traffic hitting a site? And does this have a negative impact for the webmaster of that site? Afterall, if you've got a product to sell as well as things to read, losing visitors by any means constitutes to losing business...

What do you think? Comments welcome!

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About the author

Alex is a web developer currently working for Worldview Limited in Morecambe, UK. Alex likes to write code and is proficient in HTML, CSS, PHP, JavaScript, Ajax, XML and XSLT. In his spare time Alex likes to write articles and scripts for various projects.

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    #1 | 05th Apr 2011 @ 10:17

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  • Author: Ceiling Fans With Lights

    #2 | 22nd Apr 2011 @ 02:48

    RSS Feeds are great use them every day !

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  • Author: Bernhard

    #3 | 29th Jul 2011 @ 22:21

    That is a good stuff. I use RSS feeds and have positive experience with it.

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    Thanks for such an awesome article here. I had some problems with RSS few months ago but somehow I managed to deal with them. If I would see your post some time ago it would be easier or me to do that. Thanks for posting it here once more! Regards, Greg from applications for mobile

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    #7 | 25th Oct 2011 @ 04:53

    You can also create feeds for your own website so your audience can subscribe to them. If you update your content frequently and promote the feed effectively, it can help drive more steady traffic to your website....

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    Today's online news universe might be divided into outlets that have joined the RSS ranks, ones that have declined and those that continue to take a close look. Without doubt, a mechanism that drives traffic to a site would be beneficial.

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